British American Tobacco was the first tobacco company to launch cigarette advertising on British television for the past 20 years, writes with reference to Sostav.ru The Telergraph.
Viewers saw advertising electronic cigarette Vype. The cost of an advertising campaign British American Tobacco, which will last 2 months, make a few million pounds.
Advertising cigarettes on television in the UK has been banned since 1991, but the electronic cigarettes as less harmful, and are an alternative to traditional tobacco.
But critics on the contrary, believe that electronic cigarettes can lead to nicotine addiction. They insist on conducting additional research on the effects that they have on human health.
About 1.3 million people in the UK use electronic cigarettes, most of them are current or former smokers.
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