05.02.2014 00:01:00
Natalia Sindeeva sure that fights for fair TV
Vera Tsvetkova
Yesterday live TV “Rain” held an emergency press conference CEO Natalya Sindeeva television channel and investor Alexander Vinokourov. The reason for its conduct was the decision taken on the eve of JSC “National Satellite Company” (a network of “Tricolor TV”) to stop broadcasting the channel from 10 February 2014. Beginning January 29, the channel “Rain” off the air following statements: “ER-Telecom” (realty network), “Acad”, NTV-Plus, “Rostelecom” (brands and OnLime Your TV), “Beeline TV” and “Continent TV.” And here’s another channel partner (and the largest operator of “Rain” in Russia) unilaterally terminate cooperation. While the company previously stated that it is not planning to disconnect it from the ether.
Despite the urgency – and journalists convened phoned-late the previous evening – the people and the cameras in the studio of “Rain” had accumulated a great deal. Offhand – equally Russian and foreign correspondents. Justifying name Optimistical Canal, its leaders went to the press with a broad smile. To start Natalia Sindeeva recalled history channel – how and for whom it was invented six years ago: “… a dream channel that reflects our interests and broadcast for people like us,” as was launched four years ago. “Information transmissions – one of the most expensive channel simply can not exist without advertising budgets, so like” Rain “should be closed, but we will not do this”, – concluded Sindeeva. Alexandre Vinokourov explained that half earned channel money – a payment for content, but more than half of the sum of money for advertising (80%). The requirement for network operators – to stop the free broadcast online to preferred channel to watch on TV – since September last year completed. In the current situation the “Rain” is going to offer a free grace period for all Russian cable operators: take away for free and sell at any price. “We are not at war with operators. We are beneficial to them – they are us. We absolutely believe that the operators have decided against their will “- said Vinokourov.
Asked whether the modified program schedule, programs, etc., Sindeeva said a firm “no.” Everything will go to the same extent as hitherto, will only improve the content she assured. Now “Rain” considering its broadcast on other networks – Smart TV, Apple TV, «Dune” and so forth, being negotiated. Sindeeva noted that he had just met with advertisers, who assured her that the audience of “Rain” they need, and as soon as everything will return to normal – they are willing to cooperate in every way. Also chairwoman of “Rain” reported that greatly increased internet site visit – three times and have not subscribed to the channel in the last week has more than doubled.
Asked whether “Rain” to sue the operators had breached the contract, has been answered – we do not need it, not why we started the business. We are all well aware, operators want to be friends. And to the question, how many operators have disabled “Rain”, it was said – only 275 contracts, of which 252 are still running, but the thing that left the largest companies. Prior to disable broadcast of “Rain” was available to 17 million 400 thousand households, now – two million
a direct question, what would happen if “Rain” still have to close, and Sindeeva Vinokurov said they did not consider this option: channel will operate. AFP correspondent asked: Disable channel – this business economics or politics? What Vinokurov said that the right hand all the official sources repeating: “I do not have to close,” and the left hand is disconnected from the broadcast – here and judge for yourself. Correspondent of the magazine “The Economist” questioned whether management is not going to “Rain” with a message-appeal request to Putin? What Vinokurov said vaguely – say, if the guarantor of the Constitution wanted to channel help – we would be pleased and Sindeeva thought and said: “If we did not include back – I’ll go to the last for their offspring and turn to Putin.” What about the idea to appeal to the Prime Minister Medvedev, who seems to be supported “Rain,” Vinokourov said in that spirit, that if they had an understanding – Prime can help solve this problem – it would have to addressed.
Asked if there are any journalists ‘rain’ desire to seek a new job, said moderator of the press conference Tikhon Dzyadko: “Journalists do not have the desire to leave a channel, they see their future in it.” Reproach correspondent of “Voice of America” ??- they say, do not want to talk about the true causes of the incident, Natalia Sindeeva said: “Our independence. We can not call and order. ” It has been said about the bad precedent for the market and for journalists (“… a violation of all treaties and now people are shaking hands over the keyboard – whether or not to ask a question?»)
FinallyAlexandre Vinokourov promised that if terrible does happen, subscribers will be refunded their money.
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