BI Intelligence within its large research “Internet of Things” predicts what will be “smart”, permanently connected to the Internet TVs. By 2018, these will be a billion; delivery Smart-TV two and a half times higher than traditional television delivery. But the interesting thing is not the numbers, but how to change our consumer practices. It will be a completely different world and a very different viewer.
1. The viewer will not just keep using the remote to switch from one TV channel to another, as is happening now. Parallel for extra mini-TV screens it will monitor social networks, bulletin boards and other personal Internet services. In itself this is not possible no news news is that the audience finally gets used to the simultaneous use of three to five different channels of information.
Now live television views and use of the Internet partially delineated. For example, according to analysts Mail.ru, commercial breaks during television broadcasts of the Winter Olympics in Sochi caused significant spikes attendance mobile sites.
Already2018 synchronized with Internet TV so that the TV will be a continuation of the smartphone (or vice versa, depending on the consumption practices), but it is not a possible alternative.
2. For the market, of course, important as the change in perception concerning television advertising and, as a consequence, advertising technologies. Such as television advertising in the traditional sense, as we will no longer be. The viewer will get to the screen of the “smart” TV advertising hybrid synchronized for different channels (direct to TV, TV for the browser, which are viewed sites for TV applications) advertising message. While in the TV clip actor will tout a new washing powder, parallel to the open screen TV browser contextual advertising immediately offer go to the website of its manufacturer.
parallelization and synchronization of different advertising techniques – a daunting task that will require large-scale investment by the media companies. But the result is worth it: the effectiveness of TV advertising will grow significantly. No other form of advertising does not offer such a precise targeting and such coverage. Consumers, including “smart” TV, in one form or another will get an advertising message, even if the will try very hard to avoid it.
3. In order to stimulate the viewer to use all the functions of “smart” TV and increase its usage, tv companies will deploy ubiquitous television applications (adapted for television screens and is directly related to one or another TV content).
their applications that can be downloaded directly to your TV and use during playback will be at all the major television projects. Their functions are different: interactive, informative or entertaining – but one task: to create a big-screen “smart” TV screens other, smaller, which will no TV picture, but something to do with it.
According to the forecast, the largest television companies in 2020 will be spent on the development, support and promotion of television applications up to 10% of their budgets.
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