The shortage of funds for the development of Russian Public Television (OTP) in 2014 can be achieved through the involvement of another loan and social advertising. Told the head Rospechat Seslavinsky
“Do not OTR very sweet life in terms of finances. Those 1.5 billion rubles are allocated from the budget – it’s not the greatest figure for the existence of a major television company in our time – he said the TV channel “Russia 24″. – However, I remind you that the operation of the channel is provided on the basis of an ad free offer that for many viewers is a big plus when they look solid ether, not interrupted by advertising. ” “Nevertheless, social advertising can exist on Public Television, nothing wrong with that, because there is never enough money, and it is clear that to compete within the developing media market is very difficult,” – said Seslavinskiy.
He noted that “now more or less found a formula associated with lending to the OTP.” “I do not see nothing wrong. Proceeds from loans – a natural practice,” – said the head of Rospechat. He recalled that the channel for two years also attracted loans, which are paid in a timely manner. “I think that in the same way can be resolved the question of lack of funds in 2014 – to draw a loan and gradually pay it, trying to reduce these loans that is happening now. 50-70 million rubles reduced the amount of loans that are taken OTP and balance it is this, if every year loan will be 250-200-150 million rubles, nothing catastrophic in there, “- said Seslavinskiy. Chapter Rospechat stressed that “has already passed the most difficult period, when he had to rent a studio, buy equipment, put it in, put into operation, to form a working team”.
According to him, “have lined channel content that may not be as dynamic as the other channels, but it also demanded an audience”.
decree on the establishment of public television in Russia was signed in April 2012. New channel began broadcasting on May 19. He became a member of the first multiplex of digital terrestrial television DVB-T2.
Source: ITAR-TASS
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