In St. Petersburg, restaurants and bars will give advertisers their TV rental – Business Petersburg

Businessman Mikhail Fedotov open electronic exchange, which will allow bars and restaurants make a video advertising, giving rent their TVs. The potential volume of new segment mediareklamy in St. Petersburg will be 27 million rubles a year. News, News of St. Petersburg, Catering, St. Petersburg

Co-owner ADBOOKING (LTD ” Edbuking “) Mikhail Fedotov, along with a team of open Internet platform where potential advertisers and owners of restaurants, bars, fitness centers find each other.

“In fact, this e exchange media advertising which allows you to place here offers from the owners of media assets (TV screens, video panels, and so on. d.), and advertisers – to assess the proposals of the target audience, scope and price “, – says Mikhail Fedotov.

How it works

the project works like this: in the specially created site potential relay advertising in your account indicates the broadcast (or schedule) and the price of 1 minute advertisement , thereby forming an offer to potential advertisers. The final price of advertising broadcasts and the sides are determined in the course of trading.

“A connection screens to the System comes with an electronic control unit C via the Internet, developed by the technical department of our company”, – clarifies Mikhail Fedotov. The fundamental point, Mikhail believes that installed equipment, such as television, broadcast television will not stop, it does not change the frequency content or the content of the broadcast channel that meets the requirements of the legislation. “Technically, it looks like a simple switch to another channel, which, in turn, is advertising. This switching is performed automatically on a set schedule,” – said the businessman. The public opening of the project will take place in late October. If the business will appreciate its ability, the potential annual mediareklamy new segment in St. Petersburg, Mikhail Fedotov estimated to amount to 27 million rubles a year. According to the Association of Communication Agencies of Russia, in the first half of 2015 the volume of the St. Petersburg market TV advertising was estimated at 1.3 billion rubles.

Network grows

Development of the project began in 2014, at the start of the investment amounted to 600 thousand. rubles from the businessman and companions. While web-platform operating in test mode, and the company’s turnover for the six months amounted to 6 million rubles. All proceeds go to the development.