About 7% increase in the subscriber base of pay TV in Russia fell on the Internet TV subscribers who use broadband (broadband) one provider, and television content for pay another. It found the company Telecom Daily. For example, when customers are small regional ISP watch TV channels that broadcast “Rostelecom”, through its console, explains CEO Telecom Daily Denis pieces. According to him, for such connections (so-called OTT, Over-the-Top) in 2014 fell only 1% of pay-TV net additions. Under the carrier-OTT-services Telecom Daily involves those who let you watch Internet TV not only on computers and mobile devices, but also on the TV screen by connecting to a TV set-top boxes, said pieces. Operators began to withdraw such OTT-services to the mass market only in 2015, he explains.
According to the Telecom Daily, subscriber growth slowed pay-TV from 7.4% in 2014 to 5.3% in 2015. The number of subscribers has increased from 37.6 million to 39 6 million customers, of which about 170 000-180 000 are OTT-subscribers. Most of them (80%) served by the operators, and the rest – neoperatorskie services, such as Moyo TV and Apple TV, argues pieces. According to his calculations, a year earlier OTT-subscribers was 30 000-40 000.
Shares of operators in the OTT-segment Telecom Daily does not, but stands out as a notable participants “Rostelecom” and “daughter” “Megaphone” “Nat Nat buy.” Trying to implement OTT services and regional operators, he adds.
The popularity of OTT-services is growing along with the popularity of the traditional Internet TV, says Cusco. If in 2014 to use 10% of the Russian pay-TV subscribers, in 2015 – already 14%. Unlike conventional Internet TV coming in a package with access to the Internet, OTT allows the subscriber to choose a provider – at the price set of channels, additional features (for example, recording gear, film library, and so on. P.) And the quality of customer service, says Cusco.
The number of OTT subscribers representatives of “Rostelecom” and “Nat Nat buy” do not disclose. The representative of “buy Nat Nat” that launched OTT service Wifire TV in the autumn of 2014, says that it is connected to the 9% of users of television services operator.
According to the representative of “Rostelecom” Valery Kostareva, the sale of set-top boxes, allowing you to watch TV content from “Rostelecom” connected to the network of any provider, the company started in November 2015, about the results of early to say, but the beginning of sales of “Rostelecom” happy, he says. In addition to traditional consoles “Rostelecom” earlier launched a range of solutions for digital interactive television viewing: video portal, applications for tablets and smart TVs. OTT market in Russia is in the formative stage, “Rostelecom” plans to take on a significant share of it, emphasizes Kostarev.
The average monthly revenue per user (ARPU) users Wifire TV higher ARPU users of other pay-TV service by an average of 20%, the press service of “buy Nat Nat.” Members Wifire TV are able to watch your TV package on up to five devices simultaneously, including Smart TV and mobile devices to use different interactive features and watch TV from “buy Nat Nat” in Russia, wherever there is an Internet.
The “VimpelCom” is the application of “Beeline TV” for mobile devices, says a company representative Anna Aybasheva. In the III quarter of 2015 the number of users was 530,000, of which 80 000 – subscribers of other mobile operators, she said.
MTS also has OTT-service MTS TV, which allows you to watch TV content right on up to five devices, including home TV and smartphone (although using it may only subscribers of the MTS ), says her spokesman Dmitry Solodovnikov. It has 1.2 million subscribers, he said. Statistics MGTS Moscow shows that the proportion of users OTT-top boxes party companies among broadband users is negligible, adds Solodovnikov.
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