Broadcasting channel began with a twenty minute newscast. Special attention in the information blocks on regional news. Also on the first day of the broadcast debut of political TV program “Human Yes!”, Which is dedicated to the Pioneer organization. According to all the major media, which covers world events and the events of the country next week, most of the broadcast, according to published online by the program, to make replays Russian gear, and a variety of documentary and feature films.
CEO of the new channel Anatoly Lysenko said that the filmmakers are planning for months to create a new television stars. The full staff at the moment have not typed, but it is planning to submit by September 1. In this case, the CEO said he would not be involved in the work of journalists or other channels known television personalities, without which one can not do any events of the week. State public television will consist of young professionals from the province. Thus, it will be possible to create a truly new TV channel with his face.
Howresemble Russian publications covering the latest developments of the week, the classical model of financing of public television – a British BBC, does not receive money from the state and the current through the license fee. A similar model was adopted in the public channel ZDF and the German ARD. It is also very close systems operate in the Czech Republic and Poland. In our country, the introduction of a license fee may meet resistance at the same time from both sides. So, most of the audience is not ready to pay for quality gear. According to a survey for the OT are willing to pay only 10% of respondents. In addition, the government is very interested in the “right” broadcast channel and so on the other hand supports the free TV in material terms. As reported by recent events in Russia in the 2012 budget the cost of government channels totaled more than 72 billion rubles. However, even if we imagine that public television will be completely free in th e choice of topics and guests, its editors have to work in very cramped conditions, for public television will be economy class TV. At the same time, the leaders of the new channel state that they do not receive any instructions from “above”. As expected, most of the webcast will be filled with social and political programs. Children’s and sports programs on the new channel until it will not. In addition, there will be no advertisements. As reported by TV Guide, last year, the Prime Minister of Russia gave them almost 1.5 billion rubles, but the funds were not enough, so I had to even open a volunteer fundraiser.
They say the main events in Russia, the first initiative of creating public television has got it exactly Dmitry Medvedev . It was back in December 2011 The following year, he said that none of the owners of the new social media will not have a determining influence on any decision – not a private owner and the government. The decree on the organization of this channel was signed in late 2012. It was supposed that he will depart the military frequency channel “Star”, but later managed to defend the latter.
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