CEO “Russian Public Television” (PTV) Anatoly Lysenko appealed to the Federal Agency for Press and Mass Communications (Rospechat) to allocate channel additional subsidies. Leaders ITV wants to obtain an additional 700 million rubles. This is “News” said a source in the department.
– Of the 1.5 billion rubles have been allocated “public television” in 2013, 700 million rubles spent on the creation of the channel’s own manufacturing complex c hardware, mounting, studios, although initially it was planned that the new channel will be transferred base channel “Star” and its creation does not have to spend a means of state – said the official Rospechat.
Now, in the opinion of management channel ITV, due to gaps in the budget of the concept of daily broadcasting channel (12-hour blocks, with double repeats), the lack of commercial advertising and insufficient budget financing will not be allowed in 2014 to develop the project to competitive levels .
According to “News” on the side of the Ministry of Communications and acted OTV, which not only supported the request of the “Public Russian Television” for additional funds, but also considered that an annual subsidy from the state CTE should be increased to 2.5 billion rubles in year. Will there be additional funding for the channel is still unknown. Reasonable explanations – why need to increase the budget of the project – to be presented at the Finance Ministry in the near future.
Manual “public television” has refused to comment on the topic, but the channel previously CEO Anatoly Lysenko explained, “Izvestia”, why CTE funding was insufficient.
– When pawned this figure (1.5 billion rubles per year. – “Izvestia) amount consisted of budget financing channel” Star “. But the channel “Star” of the budget was the money, money, advertising, she had (it was targeted ads Ministry of Defense and commercial advertising), plus the services of the Ministry of Defence. Moreover, by this time the channel had a technique, a library and archives. When we were created, we had no equipment, no archives, no advertising, we do not have the right to show. Thus, an amount that is sufficient to “Stars,” in this case was insufficient – said Lysenko.
Chairman of Technology Committee of the National Association of Broadcasters Kochuashvili Constantine says that 700 million rubles for the manufacturing complex of high-definition television – a modest sum. A head of webcasting newspaper “Evening Moscow» Igor Nastenko compares the costs of setting up the costs of OTV launch other channels.
– To create a channel “Rain” at startup, spent $ 7.5 million on TV KP, also on startup – $ 1,000,000, and the “Vecherka-TV” – $ 100 thousand is why we can say that to date $ 23 million – that’s a lot. However, from the point of view of the structure of live TV – it’s a small amount. But I do not think ITV will be engaged in the pumping signal via satellite when there are so many new technologies – far used Skype, the internet as a method of signal delivery to the consumer. So what can be poskromneee – says Nastenko.
Start of broadcasting “Public TV” is scheduled for May 19, 2013. The budget of the channel consists of annual subsidies of 1.5 billion rubles allocated by the state, as well as the revenue generated from social advertising and sponsorship on the part of the federal government. According to the “News”, this part of the budget will bring in 2013 PTV 900 billion rubles, in 2014 – 2.3 billion
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