TV has helped the Internet – Vedomosti

<- owl:! "ok /> newcomer" ->

In 2015, the number of subscribers to wired broadband Internet access (broadband) MTS increased year-to-year by 7% (to 0.17 million ) to 2.8 million subscribers, it is the fastest subscriber growth among the top five operators, follows from the report “TMT consulting.” With this assessment in general, I agree and CEO of Telecom Daily Denis Kuskov, stating that the rate of growth for MTS could be somewhat smaller.

The rate of growth of the subscriber base of MTS is almost twice as high as the national average. According to the “consulting TMT” wired broadband user base in Russia grew by 3.6% per year (compared to 5% in 2014). The closest competitor in terms of growth of MTS – “TransTelecom” (TTC) has increased its subscriber base by 4.1%. According to the data of the TTC – by 4.2%, said a company spokesman. Thus, in absolute terms most strongly increased broadband users base “Rostelecom”: in 2015 it increased by 0.41 million to 10.9 million subscribers.

pieces and analyst “TMT Consulting” Irina Yakimenko explain the rapid increase in the subscriber base of MTS upgrading networks operators in the region – on them in 2015 it had more than half (53%) increase. The operator was able to connect to broadband networks of the former analog cable TV viewers, and social TV, use its network, said Yakimenko. About conversion “analog” teleabonentov in Internet users say and pieces. According to him, the high rate of growth of the subscriber base of MTS also provided active advertising and marketing its fixed services in the regions.

Modernization of legacy, promising to make the “Comstar” cable analog TV networks in 150 cities MTS Russia beginning in 2012, their all digital by 2014. To modernize it planned to spend about 3 billion rubles., said people close to the MTS.

At the same time MTS (MGTS through its “daughter”) showed the highest growth rates in Moscow – its subscriber base grew by 6.9% in 2015 (the base of its nearest competitor “Rostelecom” – 3.6%), the report said “TMT consulting.”

This high increase in broadband subscriber base of MTS representative Dmitry Solodovnikov explains the improvement in the quality and lower prices. Ensure that both allowed the modernization of the FTTB network (Fiber-to-the-Building, «fiber to the building”) in the regions and the completion of MGTS fiber-optic network in Moscow, he said.

The growth of the subscriber base of MTS was preceded lasted several quarters churn, according to pieces. In 2014, MTS ‘consolidated subscriber base for broadband grew in 2 times faster than the market, objects Solodovnikov.

MTS began to disclose the number of subscribers of wired broadband with the III quarter of 2014, at the end of 2014 there were 2.36 million. According to Telecom Daily, at the end of the I quarter of 2014 in operator had 2.55 million subscribers of wired broadband access, t. e. the first three quarters of their number decreased by about 7.5%. Reduction due to the fact that in the years 2012-2013. MTS held a series of mergers and acquisitions – was no longer part of the subscribers in the integration of the acquired customer base believes pieces. In addition, the company did not show a significant marketing and promotional activities in the region, he said.

«Rostelecom” will reveal the results later in 2015, but in general data “TMT Consulting” untrue, says a source close to him. “Rostelecom” increase the number of subscribers due to the active construction of optical access networks, according to a representative of the operator Valery Kostarev. He expects that by the end of 2015 as in 2014, growth in the number of broadband users is higher than the market average. In 2016 “Rostelecom” to complete the whole project to modernize customer access networks, covering optics 33 million households (in December 2015 she was laid up to 30 million households), adds Kostarev.