The company “My TV” (Moyo.tv brand) launches service to access the social network “in contact” through television, told “Vedomosti” CEO Andrew Cool and social network representative confirmed Evgeny Krasnikov. With Moyo.tv top box user can enter on the TV screen in your account social network and get access to publications on the wall, videos, newswire and groups in which a member. Sotsseti usually used through a mobile device or computer, in the case of a Moyo.tv TV becomes a “second screen”, explains the cold.
Moyo.tv distributes set-top boxes and is a holding company Inline Technologies Group (ITG) Vladimir Varivoda. Now the platform, “tens of thousands” of users, says Cool. With the application “in contact” Moyo.tv hopes for the year to increase its customer base by 4-5 times – up to about 100 000. The cost of developing an application it evaluates “a few hundred thousand dollars.” In 2015, TNS estimated average monthly audience “in contact” at 50.5 million people.
“in contact” is very rich in visual content and the application is focused on the viewing of these materials, explains the cold. Theoretically, the user can connect the TV to a smart computer, but “in terms of aesthetics and convenience,” a special application would be preferable, CEO expects Moyo.tv. While the application is running as a beta-test, which will last at least a month. Social Network – technologically complex mechanism, and without testing is difficult to take into account all the nuances of working with it, says Cool. For example, the application does not allow us to make a post or leave a comment. Do I need a similar functionality, it will become clear in the course of testing
The new application will last long, because immediately faced with claims from all market participants -. Right holders and online cinema, says CEO WebKontrol Olga Valigurskaya. The reason – in the abundance of illegal content hosted in the social network by its users. Video services are paid large sums of money for the purchase of legal content and prevent a situation in which they will compete with pirated content, they can not explain Valigurskaya.
In 2014, developers have released Spb.tv application “in contact” for smart TVs Samsung and LG. A few days after the launch of the service was removed from the catalog of applications for these TVs. Vendors have seen for themselves the legal risks involves Valigurskaya. As is the case with Moyo.tv, “in contact” only provides its ecosystem with a programmable interface (API) for third-party developers, emphasizes Krasnikov.
Legal risks in launching the application does not see the cold. Moyo.tv not engaged in any storage or broadcast video, but merely provides a link between the user and service, he explains. Krasnikov considers relationships with content owners to competence Moyo.tv. In addition, the last two years “in contact” heading for the legalization of the materials placed on the resource, say Krasnikov and cold.
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