December 4 promulgated Expert forecast Ukrainian Advertising Coalition « The volume of advertising and communication market in Ukraine in 2013 and market development in 2014 »The largest share is mediareklamy, which this year falls 68.2% market share, or 10.5 billion hryvnia. In turn, in mediareklamy most attractive for advertisers segment remains television advertising. Main indicators of advertising and sponsorship on television:
| Results 2012, mln. | Results 2013, mln. | percentage change 2013 to 2012 | Forecast 2014, mln | percentage change 2014 2013 | |
| TV ads | 3867 | 4440 | 14.8% | 4880 | 10% |
| TV sponsorship | 400 | 500 | 25% | 550 | 10% |
growth forecast for the TV market by 10% in 2014 is primarily based on inflation, dubbed sellers of TV commercials. All figures are excluding VAT.
December 10 Television Industry Committee (TIC) provided TV channels and advertisers to test the results of measurements of watching television in Ukraine, performed by ACNielsen. Audience share of TV channels that are defined ACNielsen and GfK Ukraine, differ on average by 10-20%. Experts explain the differences in more accurate measurement system ACNielsen. They believe that a radical redistribution of shares TV market will not happen, but the advertising market because of the arrival of the new meter can be much larger.
December 6 channel “EspresoTV” filed suit in the District Administrative Court of Kyiv. Channel action seeking recognition of the National Council on Radio and Television for failure to obtain a license illegal. The lawsuit requires oblige the National Council to consider the application again and decide either to grant or to refuse. In September, the first time the channel has applied for a license for satellite broadcasting. In considering the application, said the National Council of the similarity with the channel logo sign for the goods and services belonging TRK “Ukraine”. The next consideration of the application, it was announced on fixed during the monitoring unlicensed aired. “The National Council has refrained from deciding until until terminated unlicensed activity, and therefore the application has not gained enough votes,” – said then a member of the National Council Nikolai Fartushny.
At its meeting on 11 December The National Council on Television and Radio Broadcasting considered a number of questions concerning the development of regulations. In particular, the approved amendments to the National Development Plan teleradioinformatsionnogo space, which was previously published for public comment. Decision on approval of the Plan as a whole will be made public after the state registration in the Ministry of Justice of Ukraine.
December 9 Telecommunication Chamber of Ukraine published Indicative prices for content. According to representatives Telekompalaty these figures are a guide for providers when making a list of programs in the pay-TV packages, as well as for the analysis of how competitors are fair game, whether their rates are economically justified level.
Since Sunday December 1, I service DIVAN.TV opened access to several news channels covering live situation in Ukraine: “Channel 5″, “TVi” , «CT.FM», «Gromadska TV” and “Rain.” TV channels are completely open to all users around the world, you can watch absolutely free online, TV and tablets (Apple iOS and OS Android).
Google has unveiledfindings behavior Ukrainian users YouTube. The study was carried out by Ipsos MediaCT. The survey showed that 76% of Ukrainian Internet users are actively using the platform YouTube, and 77% of them do it at least once a week. The most active users of YouTube are Ukrainian citizens aged 18-34, as a platform is very popular among young people aged 13 to 17 years. These results suggest that the main purpose of creating and distributing content Ukrainians is communication between themselves and attract other audiences: 58% share so their interests with others, 46% tend to get a response from others, and 43% share their passions with family or friends. Most often Internet users viewed YouTube-content with the help of computers, devices are also popular smartphones and tablets. All with the help of computers or tablets YouTube watching 97% of users.
December 4 The Russian Information Agency “Novosti” news channel launched non-stop video service on YouTube, becoming the first Russian media, which took advantage of the opportunity. The channel is available 24 hours a day, 7 days a week, on any device, where users can browse the content posted on the video service YouTube. The main content of the channel – current news, subjects of concern, as well as helpful tips and advice. Flagship channel RIA Novosti on YouTube has existed since 2007. At the moment, the video posted in the channel, watched by more than 65 million times, subscribers channel steel 43 000 users.
December 13 company “Will” Channel launched “112 Ukraine” in HD-quality. At the first stage, this option will be available to all subscribers of interactive television services “Will Smart HD», as well as customers upgrade Smart Channels on TVs Samsung.
December 6 »Tricolor TV”, Russia’s largest satellite broadcasting, reported on a regular replacement program receivers. It is assumed that within two years subscribers to replace the device only supports MPEG2, new receivers with support for HD. The company expects that the action will affect about half of the subscribers. Exchange subscriber receivers cost at least 5.3 thousand rubles (about 1,300 hryvnia). The user will get paid for 12 months of software packages.
Russian platform video on demand «Play» announced that it will start in the new year test broadcasts in 4K format. According to CEO Leonid Belyaev, currently platform «Play» has three million registered in her devices and 200,000 paying subscribers. According to him, in 2013, the company’s business has quadrupled compared to last year, in November, the company’s revenues exceeded $ 1 million dollars.
No comments:
Post a Comment