17:10
16.12.13
In 2018 in Russia should disable the current analog television, completely replacing it with digital – with a large number of channels and the best signal quality. It is assumed that the transition goes smoothly – this time access to the “figure” is already at 95% of the country’s viewers.
Howeverprovided federal target program “Development of broadcasting in the Russian Federation for 2009-2015″ campaign decided to curtail digital TV. In prepared amendments to the Ministry of Communications of the FTP before planned TV advertising “numbers” 600 million rubles are missing.
The explanatory note to the draft amendment says that in 2013-2015, the introduction of television advertising “numbers” planned to spend 200 million rubles annually. As a result, the money allocated for this year will spend for other purposes, and 400 million in future years was reduced by optimizing the federal budget. While 35 million to promote the “numbers” still spend – the money to create a call-center and information site. And to promote new technologies in television channels suggested independently – they have a vested interest in maintaining the number of viewers.
In the Ministry of Communications reported“Izvestia” that future developments channels have been warned.
– This approach has been agreed with all federal channels. Also channels with explanations perform local authorities, regional commissions for the transition to digital broadcasting, – the press-service of the ministry.
Representatives broadcasters recognize that really will educate the public about the country’s gradual transition to the new technology.
– We are promoting information about the digital TV broadcasting across all channels of our holding, – informed “Izvestia”, the press service of the RTR.
In recent years, television has ceased to be almost exclusive source of information and entertainment to the public. Russians are increasingly read the news and watch movies on the Internet. Back in 2012 portal “Yandex” has caught up with the “First Channel” on a daily audience. The transition to the new technology, for many people requiring new equipment purchases can accelerate this process.
In the National Association of TV Broadcasters fear that savings on advertising “numbers” may affect the amount of future viewers.
– I think that this can significantly affect the motivation of people in the transition to digital television. We believed that advertising should not be used federal television channels and regional. Clearly, now that there will not be so. It is regretted that, which was not even – the head of information-analytical center, adviser to President Vladimir Livshits NAT.
– It is important to follow these budget cuts are not followed kakih-nibud shifting more tasks on the shoulders of TV channels – said “Izvestia” Chairman of the Commission of Experts of the Association of Communication Agencies of Russia Vladimir Evstafev.
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