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first Russian street “television without sound” earned in Yekaterinburg
Ekaterinburg, December 19. / Correspondent. ITAR-TASS Denis Masons /. In Yekaterinburg on Thursday earned first Russian street “television without sound” – TV “Salt”, designed for the widest possible audience. “In our air will never be crime, cruelty and violence. Only positive information is good news. Our age limit” 0 + “, because we broadcast on outdoor screens, and on the street see us all, including children. This TV no sound – only images, text and short videos – no longer than fifteen seconds. This journalism facts, not opinions, “- said in the Urals regional press center ITAR-TASS chief editor Oleg Rakovich channel.
new channel is part of a media holding “Regions of Russia” and, according to the first deputy general director Maxim Mokeeva holding this federal project. In the near future will begin broadcasting in the capitals of the regions constituting the Urals Federal District, and then says Mokeev channel must earn nationwide. Today “Salts” information fifteen partners from federal and local media representatives and television are confident that their number will increase.
Yekaterinburg began broadcasting in nine large-format screens located on the busiest intersections of the city. Ether is made up of many different groups: “Day in History”, “Quote of the day”, “Automotive News”, “The figure of the day”, “weather”, “Horoscope” and others. “We have started before the Christmas holidays, but because we have a lot of holiday information: stories about how Christmas and New Year is celebrated in different countries around the world, a variety of year results. For example, the figure of the day – 24 billion rubles spent Yekaterinburg in 2013 year in cafes and restaurants, “- said Oleg Rakovich.
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