Yandex became the largest Russian media for the first time overtaken TV - Pskov News Release

27.12.2013 13:24 ITT, Pskov

For the nine months, revenues “Yandex” 27.4 billion rubles., which is 37% more than in the same period last year.

«First Channel”, Russia’s largest broadcaster by revenue, reported financial results for the year only. Last year, his revenues increased by 0.7% to 29.1 billion rubles. This is only a 1% increase in revenue “Yandex” for the same year. Spring biggest TV Celler Vi (formerly Video International, sells, among other “First”) predicted that this year’s TV advertising market will grow by 10%. While the forecast comes true: according to the Association of Communication Agencies of Russia (ACAR) for the first nine months revenues of domestic channels increased by 11%.

In recent years, revenue

“First” grew at the market level or slower. If Vi rights in the forecast, the revenue channel is unlikely to grow more than 32 billion rubles. Thus, “Yandex” this year is clearly ahead of its income.

can say that “Yandex” and outperforms the market: all ðóíåò now in 2nd place with a share of advertising 21%, the share of TV – 47% (calculations based on data from ACAR for nine months). In runet higher concentration of money than on TV, including why the “Yandex”, working on the second largest advertising market, was able to catch up with the absolute leader. “Yandex” controls half of online advertising in the country, “First” – only 20.1% of the ether commercials.

Thus the advertising market “Yandex” and “Down” can not be considered direct competitors. Most of the revenue – almost 90% – “Yandex” brings contextual advertising, ie ads tied to search results, and only a small proportion of revenues accounted for media (banner) advertising.

Source: Pskov news