17:42
18.06.13
Channel begins work on a new media project addressed mainly young and active audience that enjoys new sources of content, digital technology, mobile applications and games. It will be called “The First Digital».
«One of the main objectives of the project will be the use of all relevant media technologies to establish and direct feedback from the young and prone to the use of technical innovations audience – is cited in a statement the statement General Director of Channel One Konstantin Ernst. – This audience is not getting streaming content, it needs to expand its interest in its segment, the direct impact on the content and participate in it. It will television people formed Internet ».
Management Strategy Group tasked Alexey Efimov, with extensive experience working with young people, including the status of the director general TV channel MTV-Russia. As a partner of the project can perform one of the leading Russian Internet companies.
note that online media platforms gradually entice the audience of TV channels. For example, last year the size of the daily audience of domestic search portal “Yandex” has exceeded that of the First Channel, reports www.rg.ru.
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