Holding, Russia Today changed residence. From building a RIA Novosti on Zubovsky Boulevard moved to a new studio complex in the “Moscow tea factory.” Factory is not closed – the neighborhood has remained a part of the factory where the tea is packed. And where there are now new studio was an old empty factory hall.
process of building a new complex took only 15 months. And he was moving so that the audience did not notice anything channels. Now – all brand new, state of the art – though excursions Vod. What are we, in fact, did – went on a hike. After all, for the uninitiated, this world – a large number of incomprehensible buttons, screens and video panels. As a center of control of the spacecraft. A guide for the readers, “RG” was the chief editor of Russia Today (RT), Margarita Simonyan.
Margarita, we can say that the “Iron Lady” gutted his castle?
Margarita Simonyan: (laughs) I’m not the “Iron Lady”.
But someone came up with the name of the TV program?
Margarita Simonyan: NTV. But in this sense – the master-master.
Yes, we are very pleased to have finally moved into their complex. We do not housed in a building at the Garden, where sat before.
You rented a room …
Margarita Simonyan: … here we also rent. But here we are alone and have no one oppresses. However, where we were placed earlier, the room was originally designed for a single channel. And we have over 8 years of work up to five channels. The huge platform, on-line projects, videoagenstvo – all this required a different space. Furthermore we had to move to broadcasting in a new way, in high definition HD, which is what we did. In the same building as it was impossible to build HD complex. And now our complex – one of the most modern and largest in Europe and is working on a fully tapeless technology – that is, the whole process of filming before the broadcast is performed without the use of tapes.
How many people have you had before when you started work, and how many now?
Margarita Simonyan: When we started, we had 5 people. But, we started from scratch! I remember when I was a tiny the cabinets where I was placed at the table, and the assistant was sitting on the windowsill, since there was nowhere to put even a chair. That’s where we took the first candidates for the job – the interview was conducted. Now RT runs about two and a half thousand people. Most of them – Moscow.
And your “the cabinets” now …
Margarita Simonyan: This bright and comfortable. And without luxuries.
out of it. Where do we start?
Margarita Simonyan: With that represent the image as a whole: the total area of ??the studio complex – 6,000 square meters. In total we have six studios – three news: English, Spanish and Arabic channels, combined with the newsroom, two studio programs and “green” visual effects, our special pride – “hromakey.” All – ultra-modern. There is an opportunity to do things that you certainly have never seen on TV.
example?
Margarita Simonyan: For example, lead is broadcast in the studio and talks about the attack drones, which in his huge cubes in the background. And suddenly these drones fly and fly past the leader. Full feeling as if being broadcast in 3D. These technologies are in the world, but they were not with us. In the studio, “hromakey” can be removed, for example, the movie “Avatar” – we can impose on the “picture” of any 3D or 2D effects. It uses a special material for the walls and floor. The light is distributed evenly over the curves to two-dimensional and three-dimensional images that are created around the person, organically arranged on its contour.
What is this studio, combined with the newsroom?
Margarita Simonyan: Studio channel RT in English. It is equipped with two video walls, which can start any video, so she immediately gets a new look. For the first time in Russia applied robotizorovannye studio pedestals. All cameras can be controlled remotely by a single operator. At his command, the previously set program or they change the location, focus, up and down, allowing the director to quickly change plans directly into the air. Next to the studio in the newsroom working news team, and along it are numerous montazhki for the convenience and speed of the video.
Arabic script on the wall of the studio next door – it’s TV “Rusia al-Yaum”?
Margarita Simonyan: Yes, there is a work area editors and correspondents of the channel, combined with the studio. On the wall – the name of the TV channel “Rusia al-Yaum” or “Russia Today”, written in Arabic. In the newsroom, journalists, editors are preparing major news outlets, as well as sports and business news. Today, the channel can watch more than 350 million viewers in the Middle East, North Africa and Europe. And journalists are working on it, not only from Russia but also from 13 Arab countries.
Your Spanish edition there is a relatively recently.
Margarita Simonyan: For the last four years. RT started broadcasting in Spanish in 2009. News always come out in prime time in the capitals of the Hispanic world in Europe and Latin America, despite the geographical distance the audience from the Moscow television center. In this regard, the main burden falls on the night shift of news crews. As amended by journalists from 12 different countries, including those from Latin America and Spain. But there is, for example, a journalist from Serbia Elena Milinchich, fluent in not only Spanish, but also English and Russian languages. The channel has news bureaus in Madrid, Buenos Aires, Miami and Havana.
interesting to observe the changes. Previously, the scenery was real, and now – solid screens – all prefer electronic, that at these studios …
Margarita Simonyan: Just RT broadcast in different languages ??out of more than 20 programs. And in the studio, where they are directly produced, actually created the electronic scenery. It’s convenient – allows us to build a new studio for each program, and to create any design only by the graphics and display it on a video display system, or put it another way – video wall. Due to this, the studio changed beyond recognition, and the viewer would never say that everything is in one, and not a few. For example, in the studio number 4 is lifted program Peter Lavelle CrossTalk, an interview show Sophiko Shevardnadze and many other programs for Arabic and Spanish channels. And from that studio number 5, in addition to notebooks programs, daily live show is Prime Time Russia, focused on foreigners living in Russia.
next room like MCC (Mission Control Center).
Margarita Simonyan: This is a hardware block lap broadcasting. The final point where the signal comes from all of our studios and where is the end of all five television stations broadcast out to the satellites and further falls in house more than 630 million viewers around the world. The same menu is the final on-air design – laid logo, scrolling text, graphics, which is present on all the essential products RT.
Margarita, all this is impressive, but you have achieved good results and without these new technologies. For example, recently the media has bypassed all the news that you have a billion views on the biggest video sharing boarding – RT is the first news channel in the history of YouTube, break the billion mark in the display. What, then, is when you start to use technology?
Margarita Simonyan: We will maintain its status as one of the leading international broadcasters and aims to earn even bigger audience than they are now in different regions. We must understand that all the countries that are engaged in news broadcasting in recent years invested in this incredible amount of money. Due to this and the channel gets bigger and better picture. We are not the first who switched to broadcasting in HD in the world. In Russia we started as broadcast in December. Many international channels switched to this format, and the year before us, and for two, and three … We could not and can not afford to be below a certain level, including the quality of television pictures. First of all if your picture is worse than the competition, you are immediately kicked the cable network. According to their logic, if there is a channel that is broadcasting in HD, why would they take the one that is below the technical level – they ar e not interested. In addition, it is clear that the changing tastes of the audience, it becomes more demanding, because she always offer a better product. We have to keep an eye on this and keep up with the times.
I sometimes fear that we are so looking for the technology and for a picture, we lose the point. Sometimes one person in the frame just says that he is able to gather a large audience than all the technological effects.
Margarita Simonyan: Television – is the realm of pictures. If you make a dull, limp, faded, visually uninteresting picture, but the two people in the studio are, relatively speaking, a “reasonable, good, eternal,” then you will be able to make money on the audience, but if no one else will plant the same two people in a modern studio with better picture and visual effects. And there is no doubt that the international broadcasting necessarily tomorrow someone will do it. Count on the fact that the channel is technologically backward, but for some reason it will look, not competitors – it is not necessary.
way, where Larry King will work?
Margarita Simonyan: Larry King will work in our U.S. studios.
Meanwhile
complex consists of three buildings connected by a ground-based transitions: studio complex, power lap broadcasting and office building. To get from the old factory hall to make a super-modern TV set, had to do a lot of preparatory work. Experts tested the noise field and made extra sound insulation. What’s more – each studio is based on an independent foundation to eliminate vibration. The complex is equipped with modern air conditioning. But the main thing – provided uninterrupted power supply. If all of a sudden power failure, broadcast television stations will not be interrupted, he was immediately taken up by uninterruptible power supplies, and then – backup diesel generator sets. The complex was laid almost 1,000 kilometers of cables: the distance almost as from Moscow to the Volga hail.
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