Television is likely to become less social - Journal Mediasat

Dan Heath, head of digital media at BBC Worldwide, – told the portal IPTV News about why he believes that the TV in the next few years will become less social, as well as the impact that will have on the viewer’s personal choice advanced services such as Spotify.

Doubling TV

“Contrary to the opinion of many experts, the TV seems to have become less social in the next few years”, – said Dan. – “Joint television viewing was a major family entertainment for many generations. Now people prefer to watch TV alone – on their personal screen ».

« Deloitte Agency experts suggest that in 2013 about 10% of households in developed countries and about 3% of households in developing countries will double the time watching TV by dividing screens. In other words, these households will be in the same room at the same time included two televisions – perhaps in different sizes – showing different channels.

Social recommendations and Navigation

“Today, search for something interesting to see – not an easy one, and the problem is further compounded with the increase in the volume of content available in the network. One possible way to solve it – the creation of devices that can be customized according to personal needs of their respective owners ».

« Now all that you are looking at different screens (high-quality LCD, holographic projectors, portable devices) will be considered, analyzed and be compared in the future with the schedule of TV programs ».

« Data collected from various digital devices (such as information about watched programs, personal interests, friends’ recommendations) will then be used fresh, intelligent menu EPG ( EPG). Such modern services like Spotify, already in general show us exactly how this will work ».

Participation

“The transition from one-way signal propagation to an online sharing is a step towards a new and different audience engagement, content creation model. This model treats the audience not as mere consumers of ready information, but people who share information, participate directly in the creation of content, which until recently it was almost impossible to imagine ».

« Perhaps among all the platforms available today in YouTube greatest extent illustrates these interactive features. On this platform, professional broadcasters and content producers are learning to work with the creative community to work together to produce a product that best suits needs of the audience. And also – to receive regular direct feedback from the audience, which is not available in the traditional TV ».