CEOs admit that much is still not available to mobile device users. Until recently it seemed that – and the TV will be everywhere – anywhere at any time on your smartphone or tablet. However, after four years of trying to dream never became a reality – heads of networks have been forced to admit that television is not available everywhere.
motto of “TV everywhere» (TV Everywhere) has been a key strategy of cable and satellite operators in the struggle for Users who are increasingly turning their attention to the online platform with a video.
Initiative “TV everywhere” was to provide users connecting pay packages of hundreds of channels to watch on their computers and mobile devices without any- any extra charge. Thus, this bold suggestion would enhance the image of pay-TV subscribers in the eyes and keep them from the desire to go to the Internet.
However, many things still do not work as intended. Moreover, the agency that measures television audience, not really in a hurry to investigate TV viewing on mobile devices. This, in turn, holds the potential advertisers from advertising “in phones and tablets” in the same volume in which they advertise on a standard television.
«We either did not get the profit, or get profit on such a scale that it is negligible compared to the amounts that we would receive from regular TV “- said Ron Lambrecht, executive vice president of NBC Universal for digital content distribution during a panel discussion at the last exhibition and conference The Cable Show 2013.
This difference in the amount of income generated script from the series – “it was before – the chicken or the egg? ‘. Network and pay-TV providers can not offer mobile users a sufficient number of films and programs, because they do not want to invest money in the purchase of content, without being assured that they will receive from the proper profit. In turn, the viewer can not find the network of their favorite programs, and not on particular desire to use the “TV everywhere».
This state of affairs has led to the fact that the project “TV everywhere» (TV Everywhere) Giving way to such online platforms like Netflix, which at the moment, though limited in offering the choice of programs and films, but allow viewing on any device – both stationary and portable.
Currently, most available in under the “TV everywhere” and action movies mostly viewed in homes of subscribers. However, they do not look at the homes of friends and acquaintances, at bus stops, or, say, in the church.
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