Sunday, July 17, 2016

Study: TV makes people poorer – Kommersant

The study “Measuring the real influence of media on cognitive and behavioral setup man to form new information agenda in the society”, conducted by the center “Class” of the grant fund ISEP winter-spring 2016, shows that media consumption growth in the working-age Russians associated with a decrease in all other activities – and leisure, and work. Low income when such behavior seems natural. But this is only one half of the problem. The other – the fact that, although the growth of media consumption share of television in its structure grows, the attitude to power is not affected

«People with low proactivity and a large amount of television viewing. take a more critical stance towards the president and his activities “, – stated in the summary of the project report, which provided a” money “the center’s director Leonid Lifits. According to these data, the most loyal is the most active group, despite the fact that these people “rather avoid contact with the Russian media”, believing that they can not tell them “nothing interesting”. The hypothesis that high returns are positively correlated with a critical attitude towards the authorities, in the course of study “class” has not been confirmed. As it turned out, everything is exactly the opposite.

«When there is a problem kakaya-to, proactive people are trying to verify the effect of a possible solution: a little bit of thought put forward the hypothesis and tried to carry it out,” – says CEO of consulting company “Dymshits and partners” Michael Dymshits, who participated in the study. To believe that watching TV on the political views influence, contrary to the expected, it would be wrong. As pointed out by Mr. Dymshits, one of the main results of the study is that “at least in the short range alone media content does not affect the position of the people».

Learn more read about it in the magazine “Money”, “From the screen to the pocket.”

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