WSJ: Apple TV Release interferes own pride – Appleinsider.ru

According to a fresh report of the daily business newspaper The Wall Street Journal, the only reason why Apple will still not release a long-awaited TV with support for their services, is too inflated demands and harsh policy of negotiating with the rest of the TV industry.

The newspaper reports that the negotiations between Apple and such media giants as CBS, 21st Century Fox, and Disney, have led the company to nowhere after Apple’s senior vice president of software Eddy Cue demanded for their company the opportunity to pay a fixed monthly fee for each viewer in during the following years after the signing of the relevant agreements, thereby effectively opposing the annual tariff increases, by which the media giant increase their annual income.

the last 16 years, Apple dominates virtually every market where leaves. Maybe so heavy-handed tactics and working with the music industry and smaller suppliers of digital content, but to talk in the same tone with the largest media corporations, it can only in the event that will offer the best among all other TV service. In the article The Wall Street Journal points out that the bosses of the media industry is very dissatisfied with the manner of Eddy Cue to negotiate, saying that his approach can be characterized in one sentence:. “Well, we’re Apple»

Since 2009 the company is

constantly trying to bring its TV service to a new level, but significant prodvizhek in this. For example, companies such as Time Warner Cable and Comcast’s, at the time refused to pay Apple $ 10 per month for the viewer as a fee for the ability to install their services on the Apple TV set-top box. The company in any does not want to share information about their users, and therefore between it and the parties to the negotiations there are always some misunderstandings.

Trying to Apple to bypass the cable companies and get to direct talks directly with the studios, too, is neither which do not lead explanatory. In this case, the parties often can not agree on which channels to include in the list, and what does not, and what services to provide. For example, it failed to agree on the issue of licensing of popular television shows and series that can be viewed through the cloud DVR-service that would allow users to skip commercials. I did not like the advertisers. Advertisers are unhappy, so unhappy medigiganty in which advertisers buy time.

As for the Apple TV set-top box, the policy with regard to the company it has weakened somewhat. Apple begins to order the original content, offers TV service providers to create their own applications for the console, as well as, according to the latest rumors, is negotiating in providing premium content Netflix level, but through its store iTunes.